How NV360 Built a 65,000+ Strong Loyalty Ecosystem for a Leading India Wire & Cable Manufacturer
Overview
As Orbit Wires & Cables expanded across India, managing and rewarding thousands of electricians and retailers through traditional loyalty programs became increasingly difficult. The company needed a secure, scalable platform capable of handling nationwide engagement, real-money rewards, and compliance at scale.
NV360 designed, developed, and continues to operate Orbit Fortune—a digital loyalty ecosystem that transforms every product purchase into an engaging reward experience through QR-based verification, automated payouts, and intelligent campaign management.
Client
Orbit Wires India Private Limited
Services
Timeline
Technology Partner since 2022 (3+ Years)
Stack
Engagement Period
2022 – Present (3+ Years)
Three obstacles standing in the way
For a manufacturer of wires and cables, winning shelf space means winning the loyalty of the people who actually install the product — not just selling to distributors.
Third-Party Integrations
Fragmented Channel
The decision-makers — electricians, contractors, and retailers — are spread across thousands of towns and are not the company's own employees. Win their loyalty and you win shelf space; lose it and even the best product sits in the warehouse.
National Scale Complexity
Orbit needed to turn a fragmented, hard-to-reach channel into a measurable, rewarded, repeat-buying community — at national scale, across 35 states, in multiple languages, with real money changing hands.
Financial-Grade Compliance
Full KYC and tax compliance behind every rupee paid out. This is not a campaign — it is financial-grade infrastructure that has to run every day, for years, without failing the tradesperson at a hardware counter.
How NV360 delivered it
NV360 designed, developed, and continues to operate Orbit Fortune—a mobile-first loyalty platform that digitizes the complete rewards ecosystem.
QR Scan & Earn
Every Orbit product carries a unique QR code that electricians scan to earn loyalty points instantly.
Automated Cash Rewards
Points are converted into real cash and transferred directly to verified bank accounts through HDFC Bank integration, with ZuelPay enabling recharges, bill payments, travel bookings, and additional payment options.
End-to-End KYC & Compliance
Electricians and retailers can complete their KYC digitally through DigiLocker-based Aadhaar verification. Once verified, they gain access to premium features such as scheme redemption, direct bank transfers, and coupon rewards—all through a secure and paperless process.
Smart Loyalty Engine
Multi-level loyalty tiers, promotional schemes, referral programs, and a gift catalogue keep users actively engaged.
Live Platform Operations
Beyond development, NV360 manages platform operations, payment processing, compliance workflows, campaign execution, and continuous feature enhancements.
The Result
Impact at Scale
Orbit Fortune has built a thriving nationwide loyalty community with over 65,000 registered trade professionals across 650+ cities covering all 35 States & Union Territories. The platform has processed 1.8 million+ QR code scans, credited 20 million+ loyalty points, and transferred ₹1.77 Crore+ directly to verified bank accounts through secure, automated payouts. Backed by robust Aadhaar, PAN, and GST verification, the platform continues to grow year after year, strengthening Orbit's engagement with its channel partners across India.
65,000+
Trade Professionals
1.8M+
QR Codes Scanned
₹1.77 Cr+
Rewards Paid
35/35
States & UTs Covered
Designed for Every Interaction: The App Screens
Experience Rewards in Action
Explore how Orbit Fortune transforms everyday purchases into rewarding experiences for electricians and retailers with an intuitive, feature-rich mobile application.
One Platform. Endless Loyalty Possibilities.
Orbit Fortune is powered by Reward360 — NV360's configurable loyalty platform, fully tailored to your business.
Experience Rewards in Action
Explore how Orbit Fortune transforms everyday purchases into rewarding experiences for electricians and retailers with an intuitive, feature-rich mobile application.
One Platform. Endless Loyalty Possibilities.
Orbit Fortune is powered by Reward360 — NV360's configurable loyalty platform, fully tailored to your business.
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